- 1989
- 1990
- 1991
- 1992
- 1993
- 1994
- 1995
- 1996
- 1997
- 1998
- 1999
- 2000
- 2001
- 2002
- 2003
- 2004
- 2022
1989
1989
555 SOUL
STORE SIGN
The first 555 Soul store sign designed by David Ellis .
It was stolen, tagged, and somehow we found it a few days later on Orchard St.
1989
555 SOUL
BUSINESS CARD
The original 555-Soul business card. Rubber Stamp. Partyline.
1989
CAMELLA
HANDSEWN GOODS
Hand-sewn goods by Camella.
1989
DJ DBO THE PRO
ROCKING TRIPLE FIVE SOUL
Hand sewn tie hats and hoodies were iconic for the brand.
1989
Ebon & Owen
Ebon & Owen.
1989
LUDLOW ST. STORE
FRONT DOOR
Front door to the Ludlow St. Store / Camella’s apartment.
1989
Camella
Handsewn Goods
Hand sewn goods by Camella.
Made at the Ludlow St. store with deadstock fabric from the neighboring tailor shops.
Hip hop was the underground then, but many artisits and dj’s and dancers rocked these 555 multi-stripe shirts. Mos Def, De La Soul, Q-Tip, Rocksteady Crew were all wearing 555.
1990
1990
55FIVE SOUL
LOGO
Logo designed by Alyasha Owerka Moore.
We made this oversized label in assorted colors and used it everywhere.
1990
TRIPLE FIVE SOUL
TIE HAT
Tie Hat, invented by Camella Ehlke.
1990
NEIGHBORHOOD FRIENDS
Neighborhood LES Friends.
1990
555 SOUL
STORE WINDOW
Tie hats in window, Store Decal. Ludlow St.
1990
GIANT STEP
MAGAZINE AD
Magazine ad with Giant Step.
1991
1991
T5S
ICONIC 1/4 ZIP
The 1/4 zip ls shirt was an iconic piece for 555 soul. Always with funky zipper tape and little details.
My shop was in the lower east side, an old school neighborhood with tenement housing, old tailor shops, fire escapes
and bodegas. I used to buy my fabrics from this place filled to the brim with deadstock textiles from the garment center.
Each of my designs I would make a pattern and layout with assorted materials, different colors for the sleeves and bodies, etc.
This zip shirt started out in assorted suit and woolen fabrics because the fabric shop stocked fabrics for the tailor shops.
eventually I went in the casual lane and bought knits.
I was very excited to have 555-SOUL twill tape printed and I would use it everywhere because i had to make 10k yards.
1991
DE LA SOUL
PAPER MAGAZINE COVER
De La Soul on the cover of Paper Magazine wearing 555 Soul’s iconic tie hat.
1991
CAMELLA
Handsewn goods
Hand written care label with the Alyasha logo Label.
1992
1992
555-SOUL
Business License
Business license for 555-Soul.
1992
DJ CUTE
Mixtapes
Mixtapes for the store and friends by DJ Cute aka Camella.
1992
DE LA SOUL
ROCKS 555-SOUL
De La Soul in 555-Soul.
1992
THE JUNGLE BROTHERS
The Jungle Brothers.
1992
The lower east side
Outside the store. LES days.
1992
The Ludlow store
mixtape & T-Shirt Hub
Since the beginning, 555 Soul was a hub for other brands and creatives.
Our Ludlow St. store was a hub for mix tape and tshirt brands to sell from.
1992
555-SOUL
New Music Seminar
NYC and Miami music event.
1993
1993
555-SOUL
First Catalog
First Catalog. Made cut and paste style at Kinkos.
Skyline artwork by Ebon.
1993
slick rick
Ludlow Store
Slick Rick & friends at the original 555 Soul store on Ludlow St.
1993
Ludlow Store
Garden Space
Garden space behind the 555 store in the LES.
1993
555-SOUL
Factory Sheets
Factory Sheets. First factory in China Town.
We would fill in the squares with fabric swatches.
1994
1994
FIVE 5 V - SOUL
TWILL TAPE
Twill tape with logo designed by Alyasha.
1994
555-SOUL
FIRST MANUFACTURING
First go at manufacturing. China town factory.
The metal button was for denim but we put it on everything because we had so many.
1994
CAMELLA
handsewn Goods
Hand sewn goods by Camella.
1994
MOBB DEEP & NAS
LA STORE
Celebrity shots from the LA store. Mobb Deep, Nas.
1995
1995
STASH
555SOUL Banner
Stash and the banner he made for the ASR Trade Show.
1995
THE CREW
ASR SHOW
ASR Trade Show.
Sung, Harold Hunter, Stash, Russ.
1995
HUNTER & CAMELLA
ASR SHOW
ASR Trade Show.
Harold Hunter and Camella.
1995
Vibe Magazine
Triple 5 Soul Editorial.
Vibe Magazine editorial.
1995
555-SOUL
SPEC SHEET
Original Spec Sheet. Hand drawn, cut and paste style.
1995
555-SOUL
LONDON STORE
Painting the London storefront in Camden Town.
Artwork by Ebon. First international 555 Soul store.
1995
Flavor Flav
polaroid
Celebrity Shots from the Ludlow Store. Flava Flav.
1996
1996
SOUL
LOGO
Designed by one of the PNB friends, Sung Choi, who later went on to design the Union logo.
1996
Camella, Futura & Stash
Tokyo
Camella, Futura and Stash in Tokyo, Japan.
1996
MOS DEF
Mos Def for 555 Soul.
Photo by Stefan Ruiz
1996
TRIPLE FIVE SOUL
JAPANESE EXCLUSIVES
I had three shops in Japan. Tokyo, Osaka and Fukuoka.
We made clothing just for our stores there. These iconic arch logo sweatshirts were very distinct with clean logos. We also did several events and parties there. We became known for our parties bringing over DJ’s like Marc Ronson, Stretch Armstrong, Rocksteady Crew, and we
made novelty items like DJ crates, incence as well as camo teddy bears 1995-2001.
1997
1997
RAWKUS x TRIPLE FIVE SOUL
COLLAB
Triple Five Soul x Rawkus. Camella always did projects with other relevant hip hop brands, record labels, DJs, artists.
1997
JESSICA ALBA
STRICTLY FOR THE LADIES
Jessica Alba in 555 Soul.
Camella launched “Strictly for the Ladies” in the early-mid 90s.
1997
MIGHTY TRIPLE FIVE SOUL
Hangtag
Sticker hangtag.
1998
1998
MAGIC TRADESHOW
BOOTH
Our first magic trade show booth.
1998
555 SOUL
STASH GRAPHIC
Graphic designed by Stash.
TAG Heuer riff.
1999
1999
DEFINE YOUR SOUL CAMPAIGN
MOS DEF
Define your Soul campaign ft. Yasin Bey, aka Mos Def.
2000
2000
JAPANESE WORK MAGAZINE
EDITORIAL
555 Soul featured in Japanese work magazine editorial. Stash designed.
2000
555 SOUL
DJ BAG
Iconic 555 soul DJ bag.
2001
2001
DEFINE YOUR SOUL
FALL CATALOG
Fall Campaign catalog.
Define Your Soul Campaign.
2001
555
SKATE TEAM
555 Skate Team.
Pharoah Monch, Rodney Torres, Ben Liversedge & Geo Moya.
2002
2002
define your soul
Marc Ronson & Rashida Jones
Define Your Soul Campaign.
Marc Ronson and Rashida Jones were models in our campaign.
Photo by Monica Botkier.
2003
2003
BANKSY
STORE INTERIOR
2003
Banksy took over the interior of the 555 Soul store on Lafayette St. It was the first time anyone brought Banksy to NY.
2003
TRIPLE FIVE SOUL
BACKPACK CHAIR
Backpack chair.
2004
2004
DRAKE
ROCKING TRIPLE FIVE SOUL
Drake in Degrassi.
2004
TRIPLE FIVE SOUL
Print AD
Triple Five Soul print ad.
2004
TRIPLE FIVE SOUL
Technical Clothing
We started exploring technical clothing in the early 2000s.
Hiking and Military were big inspirations - technical fabrics and details.
2022
2022
CAMELLA
Sewing Machine
Camella at the sewing machine. Still creating art and contributing to NYC culture.
- 1989
- 1990
- 1991
- 1992
- 1993
- 1994
- 1995
- 1996
- 1997
- 1998
- 1999
- 2000
- 2001
- 2002
- 2003
- 2004
- 2022
555 SOUL - STORE SIGN - 1989
The first 555 Soul store sign designed by David Ellis .
It was stolen, tagged, and somehow we found it a few days later on Orchard St.
555 SOUL - BUSINESS CARD - 1989
The original 555-Soul business card. Rubber Stamp. Partyline.
CAMELLA - HANDSEWN GOODS - 1989
Hand-sewn goods by Camella.
DJ DBO THE PRO - ROCKING TRIPLE FIVE SOUL - 1989
Hand sewn tie hats and hoodies were iconic for the brand.
Ebon & Owen - 1989
Ebon & Owen.
LUDLOW ST. STORE - FRONT DOOR - 1989
Front door to the Ludlow St. Store / Camella’s apartment.
Camella - Handsewn Goods - 1989
Hand sewn goods by Camella.
Made at the Ludlow St. store with deadstock fabric from the neighboring tailor shops.
Hip hop was the underground then, but many artisits and dj’s and dancers rocked these 555 multi-stripe shirts. Mos Def, De La Soul, Q-Tip, Rocksteady Crew were all wearing 555.
55FIVE SOUL - LOGO - 1990
Logo designed by Alyasha Owerka Moore.
We made this oversized label in assorted colors and used it everywhere.
TRIPLE FIVE SOUL - TIE HAT - 1990
Tie Hat, invented by Camella Ehlke.
NEIGHBORHOOD FRIENDS - 1990
Neighborhood LES Friends.
555 SOUL - STORE WINDOW - 1990
Tie hats in window, Store Decal. Ludlow St.
GIANT STEP - MAGAZINE AD - 1990
Magazine ad with Giant Step.
T5S - ICONIC 1/4 ZIP - 1991
The 1/4 zip ls shirt was an iconic piece for 555 soul. Always with funky zipper tape and little details.
My shop was in the lower east side, an old school neighborhood with tenement housing, old tailor shops, fire escapes
and bodegas. I used to buy my fabrics from this place filled to the brim with deadstock textiles from the garment center.
Each of my designs I would make a pattern and layout with assorted materials, different colors for the sleeves and bodies, etc.
This zip shirt started out in assorted suit and woolen fabrics because the fabric shop stocked fabrics for the tailor shops.
eventually I went in the casual lane and bought knits.
I was very excited to have 555-SOUL twill tape printed and I would use it everywhere because i had to make 10k yards.
DE LA SOUL - PAPER MAGAZINE COVER - 1991
De La Soul on the cover of Paper Magazine wearing 555 Soul’s iconic tie hat.
CAMELLA - Handsewn goods - 1991
Hand written care label with the Alyasha logo Label.
555-SOUL - Business License - 1992
Business license for 555-Soul.
DJ CUTE - Mixtapes - 1992
Mixtapes for the store and friends by DJ Cute aka Camella.
DE LA SOUL - ROCKS 555-SOUL - 1992
De La Soul in 555-Soul.
THE JUNGLE BROTHERS - 1992
The Jungle Brothers.
The lower east side - 1992
Outside the store. LES days.
The Ludlow store - mixtape & T-Shirt Hub - 1992
Since the beginning, 555 Soul was a hub for other brands and creatives.
Our Ludlow St. store was a hub for mix tape and tshirt brands to sell from.
555-SOUL - New Music Seminar - 1992
NYC and Miami music event.
555-SOUL - First Catalog - 1993
First Catalog. Made cut and paste style at Kinkos.
Skyline artwork by Ebon.
slick rick - Ludlow Store - 1993
Slick Rick & friends at the original 555 Soul store on Ludlow St.
Ludlow Store - Garden Space - 1993
Garden space behind the 555 store in the LES.
555-SOUL - Factory Sheets - 1993
Factory Sheets. First factory in China Town.
We would fill in the squares with fabric swatches.
FIVE 5 V - SOUL - TWILL TAPE - 1994
Twill tape with logo designed by Alyasha.
555-SOUL - FIRST MANUFACTURING - 1994
First go at manufacturing. China town factory.
The metal button was for denim but we put it on everything because we had so many.
CAMELLA - handsewn Goods - 1994
Hand sewn goods by Camella.
MOBB DEEP & NAS - LA STORE - 1994
Celebrity shots from the LA store. Mobb Deep, Nas.
STASH - 555SOUL Banner - 1995
Stash and the banner he made for the ASR Trade Show.
THE CREW - ASR SHOW - 1995
ASR Trade Show.
Sung, Harold Hunter, Stash, Russ.
HUNTER & CAMELLA - ASR SHOW - 1995
ASR Trade Show.
Harold Hunter and Camella.
Vibe Magazine - Triple 5 Soul Editorial. - 1995
Vibe Magazine editorial.
555-SOUL - SPEC SHEET - 1995
Original Spec Sheet. Hand drawn, cut and paste style.
555-SOUL - LONDON STORE - 1995
Painting the London storefront in Camden Town.
Artwork by Ebon. First international 555 Soul store.
Flavor Flav - polaroid - 1995
Celebrity Shots from the Ludlow Store. Flava Flav.
SOUL - LOGO - 1996
Designed by one of the PNB friends, Sung Choi, who later went on to design the Union logo.
Camella, Futura & Stash - Tokyo - 1996
Camella, Futura and Stash in Tokyo, Japan.
MOS DEF - 1996
Mos Def for 555 Soul.
Photo by Stefan Ruiz
TRIPLE FIVE SOUL - JAPANESE EXCLUSIVES - 1996
I had three shops in Japan. Tokyo, Osaka and Fukuoka.
We made clothing just for our stores there. These iconic arch logo sweatshirts were very distinct with clean logos. We also did several events and parties there. We became known for our parties bringing over DJ’s like Marc Ronson, Stretch Armstrong, Rocksteady Crew, and we
made novelty items like DJ crates, incence as well as camo teddy bears 1995-2001.
RAWKUS x TRIPLE FIVE SOUL - COLLAB - 1997
Triple Five Soul x Rawkus. Camella always did projects with other relevant hip hop brands, record labels, DJs, artists.
JESSICA ALBA - STRICTLY FOR THE LADIES - 1997
Jessica Alba in 555 Soul.
Camella launched “Strictly for the Ladies” in the early-mid 90s.
MIGHTY TRIPLE FIVE SOUL - Hangtag - 1997
Sticker hangtag.
MAGIC TRADESHOW - BOOTH - 1998
Our first magic trade show booth.
555 SOUL - STASH GRAPHIC - 1998
Graphic designed by Stash.
TAG Heuer riff.
DEFINE YOUR SOUL CAMPAIGN - MOS DEF - 1999
Define your Soul campaign ft. Yasin Bey, aka Mos Def.
JAPANESE WORK MAGAZINE - EDITORIAL - 2000
555 Soul featured in Japanese work magazine editorial. Stash designed.
555 SOUL - DJ BAG - 2000
Iconic 555 soul DJ bag.
DEFINE YOUR SOUL - FALL CATALOG - 2001
Fall Campaign catalog.
Define Your Soul Campaign.
555 - SKATE TEAM - 2001
555 Skate Team.
Pharoah Monch, Rodney Torres, Ben Liversedge & Geo Moya.
define your soul - Marc Ronson & Rashida Jones - 2002
Define Your Soul Campaign.
Marc Ronson and Rashida Jones were models in our campaign.
Photo by Monica Botkier.
BANKSY - STORE INTERIOR - 2003
2003
Banksy took over the interior of the 555 Soul store on Lafayette St. It was the first time anyone brought Banksy to NY.
TRIPLE FIVE SOUL - BACKPACK CHAIR - 2003
Backpack chair.
DRAKE - ROCKING TRIPLE FIVE SOUL - 2004
Drake in Degrassi.
TRIPLE FIVE SOUL - Print AD - 2004
Triple Five Soul print ad.
TRIPLE FIVE SOUL - Technical Clothing - 2004
We started exploring technical clothing in the early 2000s.
Hiking and Military were big inspirations - technical fabrics and details.
CAMELLA - Sewing Machine - 2022
Camella at the sewing machine. Still creating art and contributing to NYC culture.
