We step into Winter 2025 honoring our deep New York City lineage while responding to a streetwear landscape that’s radically evolved. Under the creative direction of founder, Camella Ehlke, AW25 pulls from the raw energy of 90s NYC and reframes it through modern craftsmanship, elevated silhouettes, and intentional collaboration.

This collection builds on what we pioneered throughout the 90s and Y2K, updating signature pieces and graphics with new details, advanced fabrications, and a renewed focus on functionality.

Alongside the main line, we introduce two special projects.

The first is with Alpha Industries, where we merge their iconic flight jacket heritage with vintage 90s references and contemporary design. The capsule reimagines outerwear through oversized appliqué, tonal military paneling, and a convertible jacket that transforms from an oversized parka into a cropped nylon-cotton military piece—continuing our legacy of turning utilitarian garments into hybrid, forward-thinking streetwear.

The second project is a capsule co-created with Storage Based (@storagebased). Rooted in our historic ties to music and downtown New York’s creative ecosystem, the project explores our cultural impact in the 90s and how that legacy continues to resonate today.

Blending heritage, collaboration, and contemporary expression, AW25 marks a new chapter for us, while staying grounded in the culture that’s defined Triple 5 Soul since 1989. This also marks Camella Ehlke’s final collection as Creative Director, as she transitions her focus toward personal projects and her art practice.

The full collection is available now on our webstore and at select boutiques worldwide.

Creative Director — Camella Ehlke (@camellaehlke)
Photographer — Atticus Radley (@atticusradley)
Models — Mekhi McKenzie (@mekhi.mckenz) & Isaac White (@izakwh1te)
Stylist — Denzel Simmons (@storagebased)
Producer — Michael McCarney