555 SOUL - STORE SIGN - 1989
The first 555 Soul store sign designed by David Ellis . It was stolen, tagged, and somehow we found it a few days later on Orchard St.
555 SOUL - BUSINESS CARD - 1989
The original 555-Soul business card. Rubber Stamp. Partyline.
CAMELLA - HANDSEWN GOODS - 1989
Hand-sewn goods by Camella.
DJ DBO THE PRO - ROCKING TRIPLE FIVE SOUL - 1989
Hand sewn tie hats and hoodies were iconic for the brand.
Ebon & Owen - 1989
Ebon & Owen.
LUDLOW ST. STORE - FRONT DOOR - 1989
Front door to the Ludlow St. Store / Camella’s apartment.
Camella - Handsewn Goods - 1989
Hand sewn goods by Camella. Made at the Ludlow St. store with deadstock fabric from the neighboring tailor shops. Hip hop was the underground then, but many artisits and dj’s and dancers rocked these 555 multi-stripe shirts. Mos Def, De La Soul, Q-Tip, Rocksteady Crew were all wearing 555.
55FIVE SOUL - LOGO - 1990
Logo designed by Alyasha Owerka Moore. We made this oversized label in assorted colors and used it everywhere.
TRIPLE FIVE SOUL - TIE HAT - 1990
Tie Hat, invented by Camella Ehlke.
NEIGHBORHOOD FRIENDS - 1990
Neighborhood LES Friends.
555 SOUL - STORE WINDOW - 1990
Tie hats in window, Store Decal. Ludlow St.
GIANT STEP - MAGAZINE AD - 1990
Magazine ad with Giant Step.
T5S - ICONIC 1/4 ZIP - 1991
The 1/4 zip ls shirt was an iconic piece for 555 soul. Always with funky zipper tape and little details. My shop was in the lower east side, an old school neighborhood with tenement housing, old tailor shops, fire escapes and bodegas. I used to buy my fabrics from this place filled to the brim with deadstock textiles from the garment center. Each of my designs I would make a pattern and layout with assorted materials, different colors for the sleeves and bodies, etc. This zip shirt started out in assorted suit and woolen fabrics because the fabric shop stocked fabrics for the tailor shops. eventually I went in the casual lane and bought knits. I was very excited to have 555-SOUL twill tape printed and I would use it everywhere because i had to make 10k yards.
DE LA SOUL - PAPER MAGAZINE COVER - 1991
De La Soul on the cover of Paper Magazine wearing 555 Soul’s iconic tie hat.
CAMELLA - Handsewn goods - 1991
Hand written care label with the Alyasha logo Label.
555-SOUL - Business License - 1992
Business license for 555-Soul.
DJ CUTE - Mixtapes - 1992
Mixtapes for the store and friends by DJ Cute aka Camella.
DE LA SOUL - ROCKS 555-SOUL - 1992
De La Soul in 555-Soul.
THE JUNGLE BROTHERS - 1992
The Jungle Brothers.
The lower east side - 1992
Outside the store. LES days.
The Ludlow store - mixtape & T-Shirt Hub - 1992
Since the beginning, 555 Soul was a hub for other brands and creatives. Our Ludlow St. store was a hub for mix tape and tshirt brands to sell from.
555-SOUL - New Music Seminar - 1992
NYC and Miami music event.
555-SOUL - First Catalog - 1993
First Catalog. Made cut and paste style at Kinkos. Skyline artwork by Ebon.
slick rick - Ludlow Store - 1993
Slick Rick & friends at the original 555 Soul store on Ludlow St.
Ludlow Store - Garden Space - 1993
Garden space behind the 555 store in the LES.
555-SOUL - Factory Sheets - 1993
Factory Sheets. First factory in China Town. We would fill in the squares with fabric swatches.
FIVE 5 V - SOUL - TWILL TAPE - 1994
Twill tape with logo designed by Alyasha.
555-SOUL - FIRST MANUFACTURING - 1994
First go at manufacturing. China town factory. The metal button was for denim but we put it on everything because we had so many.
CAMELLA - handsewn Goods - 1994
Hand sewn goods by Camella.
MOBB DEEP & NAS - LA STORE - 1994
Celebrity shots from the LA store. Mobb Deep, Nas.
STASH - 555SOUL Banner - 1995
Stash and the banner he made for the ASR Trade Show.
THE CREW - ASR SHOW - 1995
ASR Trade Show. Sung, Harold Hunter, Stash, Russ.
HUNTER & CAMELLA - ASR SHOW - 1995
ASR Trade Show. Harold Hunter and Camella.
Vibe Magazine - Triple 5 Soul Editorial. - 1995
Vibe Magazine editorial.
555-SOUL - SPEC SHEET - 1995
Original Spec Sheet. Hand drawn, cut and paste style.
555-SOUL - LONDON STORE - 1995
Painting the London storefront in Camden Town. Artwork by Ebon. First international 555 Soul store.
Flavor Flav - polaroid - 1995
Celebrity Shots from the Ludlow Store. Flava Flav.
SOUL - LOGO - 1996
Designed by one of the PNB friends, Sung Choi, who later went on to design the Union logo.
Camella, Futura & Stash - Tokyo - 1996
Camella, Futura and Stash in Tokyo, Japan.
MOS DEF - 1996
Mos Def for 555 Soul. Photo by Stefan Ruiz
TRIPLE FIVE SOUL - JAPANESE EXCLUSIVES - 1996
I had three shops in Japan. Tokyo, Osaka and Fukuoka. We made clothing just for our stores there. These iconic arch logo sweatshirts were very distinct with clean logos. We also did several events and parties there. We became known for our parties bringing over DJ’s like Marc Ronson, Stretch Armstrong, Rocksteady Crew, and we made novelty items like DJ crates, incence as well as camo teddy bears 1995-2001.
RAWKUS x TRIPLE FIVE SOUL - COLLAB - 1997
Triple Five Soul x Rawkus. Camella always did projects with other relevant hip hop brands, record labels, DJs, artists.
JESSICA ALBA - STRICTLY FOR THE LADIES - 1997
Jessica Alba in 555 Soul. Camella launched “Strictly for the Ladies” in the early-mid 90s.
MIGHTY TRIPLE FIVE SOUL - Hangtag - 1997
MAGIC TRADESHOW - BOOTH - 1998
Our first magic trade show booth.
555 SOUL - STASH GRAPHIC - 1998
Graphic designed by Stash. TAG Heuer riff.
DEFINE YOUR SOUL CAMPAIGN - MOS DEF - 1999
Define your Soul campaign ft. Yasin Bey, aka Mos Def.
JAPANESE WORK MAGAZINE - EDITORIAL - 2000
555 Soul featured in Japanese work magazine editorial. Stash designed.
555 SOUL - DJ BAG - 2000
Iconic 555 soul DJ bag.
DEFINE YOUR SOUL - FALL CATALOG - 2001
Fall Campaign catalog. Define Your Soul Campaign.
555 - SKATE TEAM - 2001
555 Skate Team. Pharoah Monch, Rodney Torres, Ben Liversedge & Geo Moya.
define your soul - Marc Ronson & Rashida Jones - 2002
Define Your Soul Campaign. Marc Ronson and Rashida Jones were models in our campaign. Photo by Monica Botkier.
BANKSY - STORE INTERIOR - 2003
2003 Banksy took over the interior of the 555 Soul store on Lafayette St. It was the first time anyone brought Banksy to NY.
TRIPLE FIVE SOUL - BACKPACK CHAIR - 2003
DRAKE - ROCKING TRIPLE FIVE SOUL - 2004
Drake in Degrassi.
TRIPLE FIVE SOUL - Print AD - 2004
Triple Five Soul print ad.
TRIPLE FIVE SOUL - Technical Clothing - 2004
We started exploring technical clothing in the early 2000s. Hiking and Military were big inspirations - technical fabrics and details.
CAMELLA - Sewing Machine - 2022
Camella at the sewing machine. Still creating art and contributing to NYC culture.